Have you heard about Google’s latest advertising option, Performance Max but don’t know what all the hype is about? Nor did Lester Glenn Hyundai. However, as a leader in the industry, Lester Glenn knows and understands the importance of testing and trying new ways to get in front the ever-growing, digitally savvy, car-buying consumer.
Fortunately, we, here at L2TMedia agree with the Lester Glenn team about staying on top of emerging technologies to help car dealers connect with car buyers wherever they want to be meet online. As a Google Premier Partner, we were made aware early of Performance Max’s capabilities and thought Lester Glenn was a perfect candidate to test it out and wow… true to its name the product PERFORMED!
Before we dive into the results let’s first define Performance Max. Performance Max is Google’s latest and most advanced AI product offering to date. Unlike other campaign types, Performance Max is goal-based and allows advertisers to access all of Google’s ad inventory from a single campaign. It was created to complement keyword-based Search campaigns to reach ready-to-buy customers across YouTube, Display, Search, Discover, Gmail, and Maps.
Together, Lester Glenn and L2TMedia teams had been utilizing and running a variety of Google’s campaign types which did yield competitive results. However, collectively once we decided to tap into the entire Google advertising network via Performance Max their CPL and CPC went down significantly! You can see the results below.
If you’ve been tasked with getting more leads, driving more conversion and reducing spend per shopper Google’s Performance Max may be just the product for you! If you’d like to replicate these results or speak to a member of our team directly to help you hit your 2023 goals just press the button below.