L2T Blog

2015 was a Record Year in Automotive

on February 2, 2016

As a Google AdWords Premier SMB Partner, we receive a monthly snapshot of auto and digital marketing results from Google.

Must-know facts this month:


  • Annual sales in 2015 hit a new record of 17.47M units, breaking the mark of $17.4M vehicles in 2000.
  • Average transaction price for light vehicles also set the new record with $34,428, which is a +0.9% increase from 2014.
  • All OEMs reported positive year-over-year growth.


  • According to NADA’s forecast, 2016 is expected to be another record-setting year with 17.7M in new light-vehicle sales, thanks to the moderate wage growth, declining gas prices and continued low interest rates.
  • Sales will start to slow down from 2017 as the interest rates and regulatory compliance costs rise.


January 2016:

Total sales are predicted to be around 1.15M vehicles, -0.3% down from January, 2015.

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2015 was a Record Year in Automotive