Bing may not be the first thing you think of when you hear “paid search,” but as it turns out, Bing is bigger than you think–accounting for 43 percent of all automotive clicks. With over ½ of the U.S. population using it for search, is truly an important advertising tool. According to a recent study conducted by Bing and ComScore, the search engine reaches a huge number of auto shoppers, and it also reaches a large amount of shoppers who exclusively use Bing–making it an important part of dealerships’ digital strategies. It is essential in reaching certain consumers, and will generate more high-quality leads. Check out some of the most interesting findings below, and read our blog post to discover how advertising on Bing may be the most effective option for your dealership.
Contact us to learn more about how you can capture more car shoppers and increase sales using paid search on Bing.