L2T Blog

L2Tidings 1-31-2020

on January 31, 2020

Welcome to this week’s edition of L2Tidings, where we explore the latest news in the automotive and digital marketing industries. This week, our automotive marketing specialists read about the advantages of predictive marketing, Super Bowl advertising strategies, and how automakers are being affected by Coronavirus.

The Psychology of a Super Bowl Ad. With so many advertising-averse streaming services like Netflix on the rise, we often wonder why we look forward to ad-centric spectacles like Super Bowl commercials. Find out why Super Bowl ads are so appealing by clicking the photo.

Toyota, Tesla, Other Automakers Shut Down Factories Over Coronavirus. A Tesla factory in China will be required to close its doors amid the outbreak of Coronavirus, but it’s not the only automaker slated to shut down. Click the photo to see how other automakers are taking action against the disease.

Beyond Google and Facebook advertising: 17 ad platforms you should try. While advertising on Google and Facebook surely has its advantages, expanding your use of advertising platforms can help your campaigns reach multiple target audiences in new ways. Discover the best digital platforms for advertising by clicking above.

Maserati’s first all-electric powertrain sounds like a bat out of hell. We haven’t heard much about the Maserati MMXXI after news of its development broke last year, but Maserati has recently leased an audio clip of the electric vehicle’s engine—and it’s something you need to hear to believe. Hear what the new MMXXI sounds like by clicking the photo.

How predictive advertising is changing the future of digital marketing. Consumers crave shopping experiences that reflect their persona and buying patterns, and research shows that they’re willing to pay more for brands offering tailored shopping experiences. Click the photo to find out how predictive advertising is helping marketers achieve these goals.

Tesla is on a tear and is now the world’s No. 2 automaker by market capitalization. After surpassing Volkswagen as the world’s second-largest automaker by market capitalization, Tesla is sealing its place in the top three after beginning its stock tear. Learn about Tesla’s projections for the coming year by clicking above.

Share this post:
L2Tidings 1-31-2020