Welcome to this week’s edition of L2Tidings, where we take a peek at what our automotive and digital marketing experts have been reading. This week, we learned about Apple CarKey, a high school that offers a course on self-driving vehicles, and Google’s crackdown on disruptive video ads.
Self-driving shuttle to be part of East Bay city’s school auto classes. In the fall of 2020, Pittsburg High School in California will launch its first advanced, hands-on course on repairing and maintaining self-driving electric vehicles. Click the photo to learn about the potential life-saving benefits of this class.
Why Cash Is Still King In The Digital Age. With today’s consumers expecting digital brand interactions to be simple, easy, and on-demand, automatic cash back propositions via apps create a feeling of instant gratification that can drive credibility for retailers and brands. Learn how these apps work by clicking above.
Apple’s ‘CarKey’ might let you unlock your car with your iPhone. As part of its new CarKey API, Apple has plans to release a new feature which will allow you to lock, unlock, and start your car when you hold your iPhone or Apple Watch near an NFC-compatible car. Click above to see how Apple CarKey works.
Google plans crackdown on ‘disruptive’ video ads. Starting on August 5th, Google Chrome will stop showing ads on sites that repeatedly have “disruptive” video ads, as defined by new standards from the nonprofit group Coalition for Better Ads (CBA). Find out what this could mean for digital advertisers by clicking the photo.
Tesla invents new aluminum alloys for die casting electric car parts. In an effort to create materials with high-yield strength and conductivity while being resistant to tearing, Tesla and SpaceX have designed new aluminum alloys for their electric car parts. Click the photo to discover the die casting benefits of these new materials.