Welcome to this week’s edition of L2Tidings, where we discuss the latest news in the automotive and digital marketing industries. This week, our automotive marketing specialists read about Android Auto’s new weather feature, a possible Volvo/Geely merger, and an exotic rental car company.
Amazon Advertising Drives Higher Returns For Retail Brands Than Facebook Or Google. In a recent report conducted by Feedvisor, 59 percent of brands selling on Amazon said that the platform generates their highest return on media spend, followed by Google and paid social. Find out how Amazon vastly improves digital business by clicking the photo.
Rent Yourself (or Your Loved One) a Really Great Car for Valentine’s Day. Rental-car company Enterprise is offering exotic and high-end sports and luxury vehicles, from Ferrari to Aston Martin, for less than $1,000 per day at over 80 locations nationwide. Click the photo to find the perfect romantic car for your loved one.
AdQuick raises $6M to conquer an advertising market Google and Facebook won’t. With Google and Facebook yielding massive control over the online ad market, tech startups like AdQuick have found alternative ROI opportunities in an out of home (OOH) advertising medium: billboards. Check out their marketing strategy by clicking above.
Android Auto now shows weather in status bar as over 70 new cars add support. After experimenting with its design, Google is now rolling out a weather icon to add to Android Auto’s status bar. Click the photo to see what it looks like.
5 tips for using emojis in social media marketing in 2020. With more than 90 percent of all internet users communicating primarily with emojis, social media marketers can significantly increase their online presence by properly employing emojis in digital interactions. Click the photo to learn the best ways to incorporate emojis in your social media posts.
Volvo, Geely plot merger to boost scale. In a recent news release, China’s Geely Automobile and Volvo Cars announced they are considering combining their businesses to accelerate financial and technological synergies between them. Click above to see how the merger could improve business.