It’s time again for L2Tidings, where we see what our automotive and digital marketing experts have been reading. This week, we read about GM’s upcoming Ultium energy ventures, Hyundai’s upcoming software-defined vehicles (SDVs), and how Youtube is helping creators get discovered!
GM is launching an energy business based around their signature Ultium batteries. Ultium Home, Ultium Commercial, and Ultium 360 will supposedly make EV ownership less expensive and provide cleaner backup power than gas-powered generators. Click the home to read more.Youtube launches @username handles to drive traffic and boost engagement for creators. @handles will allow users to tag each other in comments, video descriptions, and on channel pages. Click the smartphone to read more.Hyundai will be rolling out the first wave of software-defined vehicles (SDVs) in 2023. Tech in SDV is updated based on lines of code even after being purchased, meaning updated safety features and even battery range. Click the SDV safety diagram to read more.Research on 150,000 product-related SEO keywords shows how the Google search results page has changed. With the rise of e-commerce, shopping-related queries are generating more image-rich results pages. Click the SEOs to read more.In a joint venture, Honda and LG announced a multi-billion investment in an Ohio battery plant. The plant will make 40GWh batteries as Honda is the latest foreign automaker attracted to the new EV tax credits. Click the electric Honda to read more.TikTok is reportedly purchasing warehouse space, signaling an intended shift to e-commerce. As the platform prepares for the US launch of live shopping, the company seems to be looking for spaces to turn into “global fulfillment centers.” Click the warehouse to read more.
