This week’s roundup of interesting digital marketing trends and industry news includes Google Maps’ integration of electric vehicle charging stations, Toyota’s successful advertising technique, and a new addition to Google My Business. Find out more about what we are reading this week below!
Gubagoo adds digital retail solution available on dealer sites and Facebook. The Gubagoo Virtual Retailing solution utilizes messaging and live video interaction and integrates the company’s operator-assistance and engagement capabilities. For more information from Auto Remarketing, click on the above image.
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30. Google says the new attribution will better reflect the role of video in the customer journey. Click above to read the rest of the article on Search Engine Land.
Google Maps Adds Locations of Electric Vehicle Charging Stations. Maps will also show information about the business where the station is located, the types of ports available, charging speeds, and number of ports. To learn more from Search Engine Journal, click on the image above.
Google My Business Lets Businesses Add Products to Listings. For each product, businesses can display the name of the product, a 1,000 character description, the price, and a photo. Click above to read more from Search Engine Journal.
The comprehensive guide to voice search keyword research. With voice usage growing, marketers need to understand how their audience is using this technology, and how they can adapt to this. For more from Search Engine Watch, click on the above photo.
When Toyota Advertises on Twitter and Snapchat, Users Listen. Both Snapchat and Twitter offer unique strengths in the social space for consumer messaging. Click on the image above to read the rest on eMarketer.