Welcome to L2Tidings, the part of the week where we review everything our automotive digital marketing specialists have been reading. This week, we read about Facebook’s new name, how infinite scrolling influences impressions, and Land Rover’s first all-electric SUV.
Facebook Changes Corporate Name to “Meta.” This week, CEO Mark Zuckerberg announced that Facebook will be changing its name to Meta to reflect Zuckerberg’s positioning of the company as focused around “metaverse” experiences and services. Click the photo to learn about the company’s plans for the future.
Official: Fully Electric Range Rover Coming In 2024. Land Rover’s first fully-electric SUV is set to release in 2024, and it will feature a 48-volt electronic roll control system, a 62-mile driving range, and a new Electrical Vehicle Architecture (EVA 2.0) platform. Learn about the expected output of this upcoming all-electric Land Rover by clicking the photo.
Google Search Console Impressions Report and Continuous Scroll SERPs. Though it seems that impressions can’t be gathered from infinite scroll search results, Google actually loads search results in groups of ten, which then counts as one impression. Click above to find out how infinite scroll affects the number of clicks for a given search.
Future Toyotas Will Wirelessly Recharge Each Other On The Move. As electric power increases in importance, Toyota is aiming to change the way its electric vehicles recharge through what’s called an “energy transfer request,” which takes place as vehicles are driving on the road. Learn more about how this system of wireless charging works by clicking above.
Does URL Length Affect SEO? Google doesn’t necessarily prefer long or short URLs, but staying under 1,000 characters allows for easier indexing and monitoring. Click the photo to learn which URL structures appear more favorably in search results.
GM Will Make Its Own Ultium-Brand EV Charging Units. Starting in early 2022, General Motors will produce Ultium-brand Level 2 electric vehicle charging equipment and work with dealers to donate thousands of units to underserved areas. Find out more about the new Ultium Charge 360 stations by clicking the photo.