Welcome to this week’s edition of L2Tidings, where we explore the latest news in the automotive and digital marketing industries. This week, our automotive marketing specialists read about Uber’s dangerous self-driving cars, the secret to Amazon’s increasing ad revenue, and Tesla’s plans to release an electric pickup truck.
Advertising woes hit New York Times as digital subscriptions grow. With over 4.9 million “digital only” subscribers, the prestigious news conglomerate experienced a huge decline in advertising revenue in its third quarter. Learn more by clicking the photo.
Uber’s self-driving cars had a major flaw: They weren’t programmed to stop for jaywalkers. After several reported collisions across the United States, Uber’s recent venture into the world of self-driving technology is being seriously reevaluated. See how the company responded by clicking above.
If You’re Still Advertising on Billboards, It’s Time to Reevaluate. Does advertising your business on a billboard actually help your ROI, or is it just the easy way out? Click the photo to find out.
Tesla pick-up to be revealed on 21 November, Musk says. Described as an “armored personal carrier from the future,” the new Tesla Cybertruck will be unveiled in just a few short weeks. Click the photo to learn more.
What’s Behind Amazon’s Accelerating Ad Revenue. After experiencing an eight percent increase in ad revenue over the last quarter, Amazon’s secret to marketing success is more obvious than you might think. Check out their strategy by clicking above.
Is B2B a New Growth Area for Car Rental? With online shopping and e-tailing increasing in popularity, car rental companies are providing the means for merchandise to be delivered instantly. Learn how this can help rental businesses by clicking the photo.