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Red 2023 Lamborghini Huracan.

L2Tidings 2-10-2023

on February 10, 2023

It’s time again for L2Tidings, where we see what our automotive and digital marketing experts have been reading. This week, we read about the new Microsoft Bing search engine, Google Bard’s costly mistake, and upcoming Super Bowl commercials!

KIA Super Bowl commercial teaser.
A real-time guide to every car commercial from the upcoming Super Bowl LVII. Kia, General Motors, Stellantis, and more have commercials slated for the game, many of which showcase upcoming EVs. Click the binky to read more.
Microsoft Bing search engine with ChatGPT.
Microsoft launched the new Bing – with ChatGPT built in. The company also launched a new version of its Edge browser with AI features built into the sidebar. Click the Bing search bar to read more.
Ford is developing new hybrid power units for Red Bull's F1 car.
Ford is getting back into Formula 1 – this time to help promote its EVs. The automaker will develop hybrid power units for the Red Bull car to show its EV technology to the motorsport’s growing American audience. Click the racecar to read more.
Google's ChatGPT competitor Bard made a costly mistake.
Google unveiled Bard – its answer to ChatGPT – only for the ai chatbot to give false information in a display ad. The mistake caused Alphabet’s stock to fall 9% – while Microsoft’s share price rose 3%. Click the sheep to read more.
Car and Driver's 2023 Lightning Lap results.
Car and Driver’s 2023 Lightning Lap. The Lightning Lap puts the latest models to the ultimate performance test on 4.1 miles of challenging racetrack. Click the Lamborghini Huracan to read more.
Google updates AI content policy.
Google clarified its policy on AI-generated content in search results. The search giant reiterated that high-quality, helpful content can rank regardless of whether a human or AI wrote it. Click the android to read more.
L2Tidings 2-10-2023

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