It’s time again for L2Tidings, the part of the week where we review everything our automotive digital marketing specialists have been reading. This week, we read about Porsche’s sustainable fuel plans, how to develop compelling Facebook ads, and which vehicles were named 2021 IIHS Top Safety Picks.
How to Write the Perfect SEO-Driven Blog. By creating content that uses high-quality specific or long-tail keywords, you can help your business earn a top spot on SERPs and garner more traffic to your site. Click the photo to learn how effective SEO research and planning can enhance your blog content.
Porsche Working on Synthetic Fuel to Make ICE Cars as Clean as EVs. As automakers work to make vehicles more sustainable, Porsche is taking action by testing a new type of synthetic fuel that uses carbon dioxide and hydrogen ingredients. Find out which other automakers are experimenting with synthetic fuels by clicking the photo.
How to Take Facebook Ads to the Next Level. The most successful Facebook ads are ones that resonate, so by prioritizing your objectives, audience, and budget, you can help your business stand out on otherwise congested feeds. Click above to learn which Facebook ad tools capture the most user interest.
IIHS Top Safety Pick Prize Goes to Record Number of Vehicles for 2021. This year, the Insurance Institute for Highway Safety gave Top Safety Pick and Top Safety Pick+ awards to 90 vehicles, which is up from 64 vehicles in 2020. Find out which vehicles improved their safety scores this year by clicking above.
Top four contact page mistakes that cost you conversions. Your contact page is one of the most-viewed pages on your site, and by taking the right form optimization steps, you can ensure that it captures conversions as well. Click the photo to learn how you can enhance and simplify your contact forms and submissions.
Lexus Ready To Unleash The F Brand. Lexus has officially announced its plans to release a new era of F Sport performance vehicles that will appeal to driving enthusiasts, starting with the 2022 Lexus IS 500 F Sport Performance sedan. Discover how Lexus is enhancing its performance strategy by clicking the photo.