This week’s roundup of interesting digital marketing trends and industry news includes a lot on the topic of voice search, like preparing PPC campaigns for it, Google’s new tool, and how voice will require new marketing strategies. Find out more about what we are reading this week below!
How to Prepare PPC Campaigns for Voice Search. Last year, one in five mobile searches were made by voice search versus typing into the search bar. To find out more from Search Engine Journal, click on the photo above.
Google Releases Tool to Show Off Natural Language Search Capabilities. The new search experience, called “Talk to Books,” invites users to ask questions which Google will respond to with passages from books. Click above to read more on Search Engine Journal.
Here’s how to use Twitter to dominate the Google search results. If you want to displace negative content or build a strong brand identity, Twitter can help. For more from Search Engine Land, click on the image.
Google AdWords Introduces New Video Format to Reach More People. The new format, called outstream video ads, is built exclusively for mobile and will be displayed in mobile browsers and apps. Click on the above photo to learn more from Search Engine Journal.
Voice agents and interfaces will require many new marketing strategies. Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity. Read more info from Search Engine land by clicking the image above.
Study: Responding to reviews can improve paid-search conversion rates. Better reviews would have meant 13,000 more local leads for businesses in the study. Click above to read the full article on Search Engine Land.