See what the employees of L2TMedia are reading this week when it comes to multi-screen marketing, electric cars, DNA, and podcasting.
Threat or promise? E-auto boom could cost industry jobs. The world’s largest carmaker is creating its first all-electric plant and phasing out production of the internal combustion-engine cars built by generations of local workers. Find out more by clicking the photo.
3 Benefits of Launching a Podcast for Your Business. In the current media landscape, producing one of these digital talk shows has proven to be an ultra-effective marketing tactic. Click the link to learn about this new marketing frontier.
Re-imagining classic ad campaigns for a multi-screen world. Commercials of the past, rewritten with modern, multi-device best practices. Click the photo above to read the full piece.
Electric Cars Complicate Marketing. Building awareness and interest in one electrified model is hard enough, but with nameplates that have plug-in, hybrid, and fully-electric options, marketing more challenging than ever. Learn more by clicking the image above.
4 Tips for Creating a Digital Product That Can Make You a Tidy Profit. It has no physical form, and therefore little or no development cost; but a ‘digital product’ like an ebook or audio cost can earn you a bundle. Click the photo to find out more.
Is DNA analysis the future of marketing? Recent setbacks point to the need to proceed cautiously in an untested marketplace, but the potential marketing boost could outweigh the negatives for brands and consumers. Find out more by clicking the picture.