Welcome to this week’s edition of L2Tidings, where we take a peek at what our digital marketing experts have been reading. This week, we read about fixed ops strategies during COVID-19, Volkswagen’s new line of affordable EVs, and how the IIHS tests vehicles for safety.

Proven Fixed Ops Strategies During COVID-19. During a recent webinar hosted by NADA, experts discussed how to keep dealership service bays busy by properly communicating with customers. Click the photo to learn how Google My Business and paid advertising can transform current service offerings.

Exactly How Safe Is Your Car? The IIHS Evaluates. The Insurance Institute for Highway Safety tests many new passenger cars every year, but exactly how safe does a car need to be to ace its high safety standards? Click above to find out how the IIHS selects its Top Safety Picks.

5 Less Obvious PPC Testing Ideas That You Should Try. From broad match keywords to dynamic search ads, there are several ways to target your audience and greatly increase brand awareness. Learn more about these strategies by clicking above.

Volkswagen plans to launch a family of affordable electric cars under $22,000. In recent years, EV-producing automakers have focused on expanding choices for all-electric, long-range vehicles, and Volkswagen is planning to fill that gap with a new brand of EVs selling for less than $22,000. See what these vehicles will look like by clicking the photo.

For the First Month Ever, More People Bought Pickups Than Cars. In the past few years, truck sales have been trending upward and passenger cars downward, but new incentives and economic uncertainty pushed the shift. Click the photo to discover why consumers are opting for durable pickups.