L2T Blog

L2Tidings 6-25-18

on June 29, 2018

This week’s roundup of interesting digital marketing trends and industry news includes how to advertise on YouTube, what Google Ads is, and how the auto industry is dealing with Facebook since the Cambridge Analytica data scandal . Find out more about what we are reading this week below!

A Guide To Advertising On YouTube. If you’re not already incorporating YouTube into your advertising strategy, you should be. Click on the photo above to read more from our L2TMedia blog.


Automotive advertisers steer around new social media scrutiny. Auto ad makers expect minimal impact, judging from Facebook’s moves this year. For more from Automotive News, click on the photo above.


Report: Just 3% of CMOs are currently optimizing for voice search. As consumers gravitate to voice search, CMOs are just starting to focus on SEO strategies that support those queries. Click above to learn more from Search Engine Land.

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification. Google Ads, Google Marketing Platform, and Google Ad Manager. To read the rest of the article on Search Engine Land, click on the image above.  


Rise in voice search for local businesses brings new opportunities and challenges. With the addition of voice search, we can expect things to shake up even more, presenting more challenges and opportunities for search marketers. Click on the photo for more from Search Engine Watch.


Google Launches New “URL Inspection” Tool. An update to Google Search Console will allow users to check when a specific URL was last crawled. For more information from Search Engine Journal, click the image above.

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L2Tidings 6-25-18