It’s time again for L2Tidings, the part of the week where we review everything our automotive digital marketing specialists have been reading. This week, we read about the benefits of combining SEO and PPC in your campaigns, the BMW 8 Series’ new Pride Month-themed design, and the 2021 Ford F-150’s new comfort-focused features.
If You Can’t Decide Between SEO And PPC, Consider Both. It can be difficult to find a one-size-fits-all strategy to increase your web traffic, but an integrated approach utilizing both SEO and PPC could be your secret weapon. Click the photo to discover the benefits of a blended SEO-PPC marketing strategy.
BMW 8 Series Dresses Up For Pride Month. As we approach the end of June, BMW is putting its best foot forward by decking out the new BMW 8 Series in a special design inspired by Pride Month. See what it looks like by clicking the photo.
Google Combining Search Console and Analytics Data Into One Report. In upcoming weeks, Google will debut a new beta test in which data from Google Analytics and Google Search Console will be combined into one report, which can be accessed from either service. Click above to read Google Search Console’s official statement.
2021 Ford F-150 Will Offer Desk-Like Surface, Sleeper Seats. The new 2021 Ford F-150 was officially unveiled this week, and its interior features promise to make work and play easier and more relaxing. Check out the new Max Recline seats by clicking above.
Is top of the funnel content under attack? How the SERP is set to change. Google recently released a filter which displays broader, more generalized answers to search queries, which could distract users from clicking on links embedded in Featured Snippets. Read how this could change consumer behavior by clicking the photo.
Discontinued: Toyota Yaris Is Dead In America. After 14 years of dedicated service, the Toyota Yaris will officially be retired in America after 2020. Click the photo to read an official statement from Toyota North America.