Welcome to this week’s edition of L2Tidings, where we take a peek at what our automotive and digital marketing experts have been reading. This week, we read about ways to optimize videos for SEO, GMC’s upcoming electric pickup, and reasons for decreases in search traffic.
Google’s 7 Tips For Analyzing a Google Search Traffic Drop. From indexing errors to potential security threats, there are several reasons why a website might lose traffic, and it’s best to analyze performance reports to find the source of the problem. Click the photo to learn why your website might be losing traffic.
OFFICIAL: GMC Launching Second Electric Pickup Truck. To complement the Hummer EV, GMC has recently announced that it will be releasing a second all-electric full-size pickup that will feature the same Ultium battery and Ultium Drive technologies found in the Hummer. Learn more about this new EV by clicking the photo.
Google Launches New Way to Optimize Videos For Search. Google has developed a new way for creators to optimize their videos for search by skipping to specific timestamps in the “Key Moments” rich snippet. Click above to find out what Google needs to make your videos appear in the “Key Moments” rich snippet.
MINI Celebrates 60 Years Of John Cooper With Special Edition. In celebration of its 60-year collaboration with the Cooper family, MINI is releasing a new special package called the MINI Anniversary Edition, which will feature unique new exterior and interior design touches. Get a sneak peek of what this new package will look like by clicking above.
Why are URLs Important for SEO? SEO-friendly URLs are essential for ensuring your target audience can find your website over the competition, which is why it’s especially important to consider every structural element when optimizing your URL for maximum traffic. Click the photo to discover which types of URLs are favored by Google.
Audi Will Retain Its Single-Frame Grille In The EV Era. Although its electric vehicle production is on the rise, Audi has no plans to retire its signature single-frame grille in any of its future vehicles, claiming that the classic grille design gives the brand a sense of identity apart from the competition. Learn more about Audi’s five-year production plan by clicking the photo.