This week’s roundup of interesting digital marketing trends and industry news includes what was discussed at Google Marketing Live 2018, a new score that could impact your pages’ speed, and a look into what gamification is. Find out more about what we are reading this week below!
Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more. Google announces machine learning-loaded initiatives at its annual advertiser event. To learn more from Search Engine Land, click on the photo above.
Gamification: here comes a new challenger. Gamification simply means using game mechanics, designs, and architecture techniques to engage with a range of users. Click above to read more from Search Engine Watch.
Do Google reviews impact local ranking? Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. For more from Search Engine Land, click on the image above.
Google Introduces the “Mobile Speed Score,” Grading Pages on a 10-point Scale. Google has introduced a new way to evaluate the speed of mobile pages, launching a new report that grades pages on a 10-point scale. Click on the photo to read more from Search Engine Journal.
How to Prepare & Optimize for Voice Search. As voice recognition technology becomes more accurate and versatile, users are beginning to realize more of the benefits of using voice commands for search. To learn more from Search Engine Journal, click above.
What’s the Future of Enterprise Search in 2020? The desire to make sense of increasing complexity is one reason that SEO spending will grow at such a rapid rate. Click on the image to read the rest from Search Engine Journal.