Welcome to this week’s edition of L2Tidings, where we take a peek at what our automotive and digital marketing experts have been reading. This week, we read about a recent glitch in Google’s search rankings, the 2021 Ford F-150’s augmented reality tool, and the purpose of buyer intent keywords.
Google now enables GMB profile edits from Search and Maps. In the past, local businesses had to access the Google My Business site or mobile app to update information, but Google has recently made it possible to edit GMB profiles using Maps and Search. Find out where you can edit business information by clicking the photo.
Park a 2021 F-150 Anywhere with Ford’s Augmented-Reality Tool. To accommodate shoppers researching vehicles from home, Ford has built an augmented-reality tool so that you can see what the 2021 Ford F-150 would look like in your driveway. Click the photo to see how it works.
What Are Buyer Intent Keywords? Unlike other types of keywords, buyer intent keywords show clear intention from a user to complete a specific action, most commonly to complete a purchase. Learn why buyer intent keywords are important by clicking above.
2021 Mercedes S-Class Interior Shines With New Ambient Lighting. Deemed a “refuge between home and work,” the new 2021 Mercedes-Benz S-Class will feature ambient LED lighting in its door panels, floorboards, and all throughout the vehicle. Click above to get a sneak peek of the inside.
A Google Search bug wreaked havoc on the search results Monday night. This past Monday, a glitch in Google’s search results caused massive and irregular changes to otherwise normal search rankings. See how the SEO community responded by clicking the photo.
The Jeep Gladiator ‘Farout’ Is The Ultimate Family Camping Truck. Jeep’s new concept truck, the Jeep Gladiator “Farout,” will feature a 4×4 EcoDiesel engine with start-stop technology, a fully-functioning refrigerator and stove, and a 16-foot roof top tent. Click the photo to see what the concept model will look like.