It’s time again for L2Tidings, the part of the week where we review everything our automotive digital marketing specialists have been reading. This week, we read about new updates to Google My Business hours, how blogging can boost your business, and the fate of the 2020 SEMA Show.
7 Ways Blogging Boosts Your Business. From converting more visitors into customers to making you more money online, blogging is an invaluable ingredient for your digital marketing strategy. Learn how you can make your blog content fresh by clicking the photo.
Breaking: 2020 SEMA Show Officially Canceled. The Specialty Equipment Market Association Show, which normally draws upwards of 100,000 spectators, has officially announced that it will not host its convention this year. Click the photo to learn about their plans for a virtual show experience.
Google adds ‘last updated’ hours notification to GMB profiles. In a recent update, Google My Business (GMB) profiles now indicate when business hours were last updated. Learn what this could mean for “near me” searches by clicking above.
Jaguar’s Autonomous Cars Won’t Make You Feel Sick. Recent research tactics undertaken by Jaguar Land Rover are aiming to reduce the impact of motion sickness in new models by adjusting acceleration, braking, and lane positioning. Click above to see what this technology could look like in new Jaguar models.
Guide: How to structure a local SEO strategy for your business. You can increase your business’ revenue and dominate the local search market by adapting to the subtle changes that have shifted in local SEO. Learn how to optimize for high-converting local keywords by clicking the photo.
Buick Regal Is Ending Production. With SUV, crossover, and sedan sales shrinking, car manufacturers like Buick have been forced to trim their passenger car lineups, and the latest casualty is the Buick Regal. Click the photo to learn how the sedan-less carmaker is planning to adapt.