Welcome to this week’s edition of L2Tidings, where we take a peek at what our automotive and digital marketing experts have been reading. This week, we read about Google’s move towards trustworthy search results, General Motors’ new wireless electric battery system, and the rebirth Bentley’s 90-year-old supercharged engine.
Google’s New Measures to Protect Search Results From Vandalism. In an effort to improve information quality in search and news results, Google is developing new ways to ensure information stays relevant and reliable. Click the photo to learn more about Google’s new Intelligence Desk feature.
Bentley’s Latest Supercharged Engine Is A Century Old. After a month of overhauling its classic 1929 “Team Blower” engine, Bentley will be bringing its supercharged engine back to life with a direct homage to the original design. Learn what kinds of tests this new engine will need to pass by clicking the photo.
SEO Isn’t Just About Keywords, It’s Also About Searcher Intent. Over the past few years, SEO keyword strategy has become one of the most common components of digital marketing, but to truly outrank competitors and achieve better results, your strategy must incorporate searcher intent. Click above to discover the basics of search intent for your SEO keyword campaign.
GM will use a wireless system to manage its Ultium electric car batteries. General Motors will soon make history as the first automaker to use a nearly wireless battery management system for all vehicles using its new Ultium battery. Find out how this wireless battery management system will simplify power transmission by clicking above.
Why Great Customer Experience Begins with Loyalty. A customer’s experience with your company can make or break your image, which is why retaining your existing customers is as important as gaining new ones. Click the photo to learn which factors are required to boost customer loyalty and win customers for life.
See the Jeep Grand Wagoneer Concept’s Light-Up Grille Illuminate. Jeep’s upcoming three-row SUV concept features chrome accents, 24-inch wheels, and detailed lighting elements which illuminate the “Wagoneer” badge. Check out the teaser video of the Jeep Wagoneer’s grille by clicking the photo.