L2T Blog

L2Tidings: What We’re Reading 1-1-18

on January 5, 2018

Happy 2018! This week’s roundup of interesting digital marketing trends and industry news includes trends to look out for in the new year, how social media interactions are changing, and an in-depth look at Google My Business listings. See What We’re Reading below!

5 (less obvious) PPC trends to watch in 2018. Here are several trends that will affect nearly every search marketer in the year ahead. Click the above image for more from Search Engine Land.


Social Media Interactions are Changing – Here’s Why That’s Important. As social networking, as a concept, has expanded, so too have the risks and concerns with public posting. For more information from Social Media Today click the photo above.


Google Integrating Third Party Reviews in Local Search Results. Google has been spotted integrating reviews from third party sources in the Knowledge Graph cards for Google My Business listings. Click on the image above to read more from Search Engine Journal.

What to watch for in 2018: Mobile SEO predictions. Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index. To read more from Search Engine Land, click on the image above.


6 Ways to Boost Your Local SEO Strategy in 2018. This year, there will be more opportunities for local businesses to enhance their presence on search engines. For more from Search Engine Journal, click on the image above.


How to Optimize Your Google My Business Listing. An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Click on the above image to read more from Moz.

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L2Tidings: What We’re Reading 1-1-18