This week’s roundup of interesting SEM trends and industry news includes information about link building resolutions for 2017, tips about using silent video on Facebook, and how the fake information epidemic will hurt local SEO in 2017. See What We’re Reading below!
17 link resolutions for 2017. Link builders, what can you do better this year? Columnist Julie Joyce shares her 17 link-building resolutions for 2017. Click on the above image to read the full article on Search Engine Land.
The fake information epidemic and how it will hurt local search in 2017. Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it. Click on the above image to read the full article on Search Engine Land.
Consumers 7 Times More Likely to Trust Social Content over Advertising. A recent study shows that of those surveyed worldwide, consumers are seven times more likely to trust social media photos featuring “real people” than traditional advertising. Click on the above image to read the full article on The SEM Post.
Local SEO is about so much more than tools. Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us. Click on the above image to read the full article on Search Engine Land.
‘Held hostage’: Dealer’s battle with software giants escalates. A Tennessee dealer has taken his gripes with the data security policies of major software providers CDK Global and Reynolds and Reynolds directly to the National Automobile Dealers Association. Click on the above image to read the full article on Automotive News.
Six Tips From Facebook for Using Silent Video Better. Video dominates both Facebook’s newsfeed and its advertising space, clocking up more than 100 million hours of views each day. Click on the above image to read the full article on Ad Age.