This week’s roundup of interesting SEM trends and industry news includes search patterns that are changing SEO, new Google research about using broad match, and Nissan’s new “Cars Against Humanity” game. See What We’re Reading below!

Study: Pre-Roll Ads Dramatically Increasing Ad-Blocks Installs. Study surveys 9,000 people who either have or are aware of ad-blocking tech. Click the image above to read the full article on AdAge.

Cars Against Humanity: Nissan taps popular millennial games for its latest social push. The Japanese automaker has come out with a car-friendly game as part of its push for the 2016 Nissan Altima. Click the image above to read the full article on Digiday.

Facebook Climbs To 1.59 Billion Users And Crushes Q4 Estimates With $5.8B Revenue. Facebook continued its growth streak, crushing its Q4 estimates. Click the image above to read the full article on Tech Crunch.

New Google Research: Can The Long Tail Be Covered Without Broad Match? Wondering about the benefits of using broad match? Matt Lawsom got his hands on real Google data to put the debate to rest. Click the image above to read the full article on Search Engine Land.

Creating the Right Marketing Mix – Whiteboard Friday. From search ads and SEO to display and social, there’s a lot to consider when creating the right marketing concoction. Click the image above to read the full article on Moz.

Why You Won’t Recognize SEO in Five Years. The changes we’ve seen so far in SEO are nothing compared to what’s next. Click the image above to read the full article on HubSpot Blogs.