This week’s roundup of interesting SEM trends and industry news includes building your SEO strategy in 2017, how to go above and beyond with your content, and Google testing four AdWords ads at the bottom of search results. See What We’re Reading below!
Google Testing 4 AdWords Ads at Bottom of Search Results; Some Ads Shown Twice. Google is testing some significant changes to how AdWords ads are displayed in the Google search results and it will have a major impact on advertisers, particularly those who are enjoying the top position in AdWords. Click on the above image to read the full article on The SEM Post.
Guide to Google ranking factors – Part 10: backlinks. Last week we published the ninth instalment of our complete guide to Google ranking factors. Click on the above image to read the full article on Search Engine Watch.
How to go above and beyond with your content. Wondering what’s holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual. Click on the above image to read the full article on Search Engine Land.
How to optimize images for SEO. There are many ways to make your articles easier to read on the web – lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West’s mood swings – but one of the key ways to make your content look attractive is by using lots of lovely images. Click on the above image to read the full article on Search Engine Watch.
Marketers now turn to social for product launches. When it comes time to launch a new product, the majority of marketers in the US, the UK, and Australia are now turning to social media. Click on the above image to read the full article on Search Engine Watch.
Building your SEO strategy in 2017: what’s most important? If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. Click the above image to read the full article on Search Engine Watch.