This week’s roundup of interesting SEM trends and industry news includes information about the upcoming Chicago Auto Show, the future of paid search, and Google adding category filters to organic search. See What We’re Reading below!
Google adds a new carousel to let you expand the search results. Google has added a new method for expanding your search results with a carousel across the top. Click on the above image to read the full article on Search Engine Land.
Google Adds Category Filters to Organic Search. Google is testing a new category filtering carousel for some search queries. Click on the above image to read the full article on The SEM Post.
Google Local 3-Pack Drops Organic Listing for Local Ad. Google My Business is testing a bold new change. Google is now testing their local 3-pack to include one local ad and only two organic local results. Click on the above image to read the full article on The SEM Post.
The future of paid voice search and monetizing the map. Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals. Click on the above image to read the full article on Search Engine Land.
Chicago Auto Show: What’s on tap. The Chicago Auto Show — one of the largest in terms of attendance — has in recent years become a showcase for freshened and special-edition vehicles. Such entries are expected to dominate the headlines again this year. Click on the above image to read the full article on Automotive News.
How Mazda’s marketing evolved from company-centric to experience-driven. The brand’s VP of Marketing is bullish on digital’s ability to help it tell engaging stories. Click on the above image to read the full article on Marketing Dive.