This week’s roundup of interesting SEM trends and industry news includes information about local SEO predictions for 2017, Google adding real-time info into Maps, and the emergence of ad-free paid subscriptions. See What We’re Reading below!
The 2017 Local SEO Forecast: 10 Predictions According to Mozzers. Maybe it takes a bit of daring to forecast local search developments in quarters 2, 3, and 4 from the fresh heights of Q1, but the Moz team thrives on challenges. Click on the above image to read the full article on Moz.
Google streamlines access to real-time info in Maps. Android Google Maps users have a new update according to a company blog post enabling them to swipe up from the home screen to access three tabs with real-time information. Click on the above image to read the full article on Marketing Dive.
Google Adds Category Filters to Organic Search. Google is testing a new category filtering carousel for some search queries. Click on the above image to read the full article on The SEM Post.
Does your website suffer from one of these five content gaps? In 2016, Google rolled Panda into its core algorithm. What this means for webmasters is that a website can be hit by (and recover from) a content penalty at any time. Click on the above image to read the full article on Search Engine Watch.
Ad-free paid subscriptions emerge as publishers seek new digital revenue models. Medium CEO Evan Williams announced that the publishing platform will launch a consumer subscription product this quarter as a new revenue stream. Click on the above image to read the full article on Marketing Dive.
How retailers can leverage search and social media data for optimal local marketing performance. Which search and discovery sites do your customers rely on? Click on the above image to read the full article on Search Engine Land.