This week’s roundup of interesting SEM trends and industry news includes information about local SEO predictions for 2017, Google adding real-time info into Maps, and the emergence of ad-free paid subscriptions. See What We’re Reading below!
![The 2017 Local SEO Forecast: 10 Predictions According to Mozzers. Maybe it takes a bit of daring to forecast local search developments in quarters 2, 3, and 4 from the fresh heights of Q1, but the Moz team thrives on challenges. Click on the above image to read the full article on Moz.](http://www.l2tmedia.com/wp-content/uploads/2017/02/local-seo-forecast-2017-300x152.jpg)
The 2017 Local SEO Forecast: 10 Predictions According to Mozzers. Maybe it takes a bit of daring to forecast local search developments in quarters 2, 3, and 4 from the fresh heights of Q1, but the Moz team thrives on challenges. Click on the above image to read the full article on Moz.
![Google streamlines access to real-time info in Maps. Android Google Maps users have a new update according to a company blog post enabling them to swipe up from the home screen to access three tabs with real-time information. Click on the above image to read the full article on Marketing Dive.](http://www.l2tmedia.com/wp-content/uploads/2017/02/google-streamlines-acces-to-real-time-info-300x140.jpg)
Google streamlines access to real-time info in Maps. Android Google Maps users have a new update according to a company blog post enabling them to swipe up from the home screen to access three tabs with real-time information. Click on the above image to read the full article on Marketing Dive.
![Does your website suffer from one of these five content gaps? In 2016, Google rolled Panda into its core algorithm. What this means for webmasters is that a website can be hit by (and recover from) a content penalty at any time. Click on the above image to read the full article on Search Engine Watch.](https://www.l2tmedia.com/wp-content/uploads/2017/02/does-your-website.jpg)
Does your website suffer from one of these five content gaps? In 2016, Google rolled Panda into its core algorithm. What this means for webmasters is that a website can be hit by (and recover from) a content penalty at any time. Click on the above image to read the full article on Search Engine Watch.
![Ad-free paid subscriptions emerge as publishers seek new digital revenue models. Medium CEO Evan Williams announced that the publishing platform will launch a consumer subscription product this quarter as a new revenue stream. Click on the above image to read the full article on Marketing Dive.](http://www.l2tmedia.com/wp-content/uploads/2017/02/ad-free-paid-subscriptions-emerge-300x140.jpg)
Ad-free paid subscriptions emerge as publishers seek new digital revenue models. Medium CEO Evan Williams announced that the publishing platform will launch a consumer subscription product this quarter as a new revenue stream. Click on the above image to read the full article on Marketing Dive.