Our team of digital marketing experts has implemented a weekly series, Ask the Experts, dedicated to answering dealers’ questions regarding L2TMedia’s solutions and best practices. The success of our dealerships is our number one priority and we know that many of our clients have questions when it comes to what we do. So ask away!
Why You Should Consider Bing Ads For Digital Marketing Campaigns
Google is dominant when it comes to search engine popularity and Google AdWords is something every business should focus on. However, there is another advertising player in the digital market that silently makes its mark as well. Perhaps you’ve heard of Bing? Bing Ads is a great supplemental component to your marketing strategy and in some cases may even be more cost effective. Why is Bing important? The L2TMedia PPC experts provide a couple of reasons why Bing is helpful.
- Default Search Engine
- Bing is set as the default search engine for Windows users as it comes prepackaged within the software. Additionally, one of the most popular smart phones in America, the iPhone, comes equipped with Bing as a default search engine for Safari and Siri. This means that right out of the box, there are a huge amount of devices that start out with Bing. While some may change their default to Google there are also many who do not.
- Different Demographics With Bing
- There are some interesting demographics for Bing that have been publicly released. For automotive searches on Bing, over 40% of the audience was between 25 to 44 years of age. Nearly one third of Bing users that perform automotive searches are college educated and nearly a third of the audience has a household income of $100,000 or more. Bing can reach a diverse demographic for different automotive dealerships such as family cars or luxury vehicles. Bing Ads give advertisers access to 16 million automotive searchers not reached on Google AdWords. Finally, the Bing Ads Network accounts for 41% of all automotive paid clicks.
- Cost May Be Lower
- Bing Ads is a competitor with Google AdWords. In addition to this, the searches may be more niche. One of the great incentives to advertising on Bing is reaching a different audience, but also that our PPC specialists have found that CPC (cost-per-click) and CPL (cost-per-lead) tend to be lower. Bing Ads may also have a higher conversion rate than Google AdWords, which can help to target a new audience at a lower cost and help to generate more loyal brand customers.
These are just a few of the considerations that your dealership or business needs to begin to think about when looking at a digital marketing strategy. Sometimes bigger isn’t always better. In order to get the best value out of your online marketing campaigns, using both Google and Bing together to reach different audiences can help your digital marketing efforts to dominate your target areas. The key point to remember is that Bing is incredibly powerful despite not being as big as Google. Don’t forget about Bing as an option for your brand. Do you want to know more? Contact L2TMedia to see how we, as a Bing partner, can help you advertise on their search engine!
Do you have questions for our experts? Ask here!