This week’s roundup of interesting SEM trends and industry news includes beta Bing rollouts for social media ad extensions, an infographic on the current state of social media marketing and a new search engine for business! See What We’re Reading below!
Bing Ads Pulling Landing Page Content for Ad Description. Instead of using the ad copy of the advertiser’s choice, they are instead pulling data from the landing page – from meta tags as well as on page data – to display as the description in the ad, which is truncated by Bing Ads. Click on the image above to see the full article on The SEM Post.
Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr. The new ad extension is in beta in the US. Click on the image above to see the full article on Search Engine Land.
How the BBC, Sky Sports and other UK media are using Facebook Live video. Facebook’s live video product is catching on in the U.S., with publishers like the Washington Post, Vox, USA Today and many others streaming on the platform. Click on the image above to see the full article on Digiday.
Google Showing “People Also Ask” For Even More Searches. Google has increased the number of search results displaying “People also ask” from 7.7% to just below 15%. Click on the image above to see the full article on The SEM Post.
A first look at Plonked, the new search engine for business. Earlier this month came the launch of a brand new search engine dedicated to providing in-depth insights into the business world. Click on the image above to see the full article on Search Engine Watch.
Examining the Current State of Social Marketing (Infographic) Social media may be an integrated and essential part of most marketing strategies, but measuring the return on the investment and taking action based on social media insights still presents a challenge to many marketing teams. Click on the image above to see the full article on SocialTimes.