This week’s roundup of interesting SEM trends and industry news includes reverse-engineered AdWords Quality Score, FCA US, LLC’s attempt to save struggling FIAT dealers and how the combination of SEO and PPC can really impact your ROI positively!. See What We’re Reading below!
Reverse-engineering AdWords Quality Score factors. Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale, so contributor Brad Geddes used this information to break down the weight of each factor impacting Quality Score. Click on the image above to see the full article on Search Engine Land.
Facebook Just Debuted Video for Its Growing Suite of Lead-Generation Ads. Ramps up game for finance, car and insurance brands. Click on the image above to see the full article on AdWeek.
FCA lays out latest plan to save struggling Fiat dealers. Fiat Chrysler today rolled out a plan to bolster its struggling Fiat dealers in the U.S., in part by allowing them to combine operations with adjacent Chrysler-Jeep-Dodge-Ram stores. Click on the image above to see the full article on Auto News.
Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live. The desktop carousel test simulates mobile. A new ranking treatment for “top-rated” products is now live on mobile and desktop. Click on the image above to see the full article on Search Engine Land.
Google’s Take On The Recent Changes To The Results Page. Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it might affect your accounts. Click on the image above to see the full article on Search Engine Land.
Placed Builds Up Sales Force With Veteran Ad Execs From Google, aQuantive. Amid wider challenges from online-to-offline attribution rivals, Placed continues to rack up partners from buy and sell sides, as well as data and tech platforms. Click on the image above to see the full article on GeoMarketing.
How SEO and PPC Can Work Together to Maximize ROI. SEO and PPC have always been very conflicting ideologies. On one hand, you have a precise profession where every cent counts (PPC), and, on the flip side (SEO), more is better with no regard to logic. Click on the image above to see the full article on The SEM Post.
5 Underrated Google Search Console Features. Google Search Console is a powerful platform for webmasters, but for marketers also. Click on the image above to see the full article on Marketing Mojo.