This week’s roundup of interesting SEM trends and industry news includes Facebook’s new Reactions API, an AdWords script to set recurring monthly budgets and a reflection on how SEO has changed over the years. See What We’re Reading below!
The evolution of SEO. Columnist Winston Burton reflects on how search engine optimization has changed over the years. Where might things go from here? Click the image above to read the full article on Search Engine Land.
A script to set recurring monthly budgets in AdWords. Columnist Frederick Vallaeys shares a modified version of Google’s flexible budget script that allows you to automatically distribute your monthly budget in an intelligent way. Click the image above to read the full article on Search Engine Land.
Mobile marketers are missing out on hyperlocal: report. Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal to its full potential. Click the image above to read the full article on Search Engine Watch.
Is Google testing out green labels for PPC ads? Google looks to be testing out a new color of ‘ad’ label for its PPC ads in Europe today. Click the image above to read the full article on Search Engine Watch.
What Marketers Need to Know About Facebook Messenger. Will it be pull or push and other questions brands need to understand. Click the image above to read the full article on AdAge.
Facebook exposes Page posts’ Reaction counts through new API. Facebook has created a new API so that pages can more easily measure how many of each Reaction a post receives and the names of people who reacted. Click the image above to read the full article on Marketing Land.