This week’s roundup of interesting digital marketing trends and industry news includes Google improving quality score reporting, what voice search means for your SEO strategy, and legitimate negative reviews being protected by law. See What We’re Reading below!
Legitimate negative reviews are now protected by law. A new federal law in the United States protects consumers who write negative customer reviews online. Click on the above image to read the full article on Marketing Dive.
Google is rolling out changes to AdWords Ad Rank thresholds: What you need to know. Bids can carry more weight in Ad Rank thresholds based on the meaning of a query. Click on the above image to read the full article on Search Engine Land.
Change to AdWords Enhanced CPC removes bid cap to account for location & audience. The change could impact campaigns differently depending on campaign type. Click on the above image to read the full article on Search Engine Land.
Fiat Chrysler recalling 1.25 million pickups for software error. Fiat Chrysler Automobiles said Friday it is recalling more than 1.25 million pickups worldwide to address a software error. Click on the above image to read the full article on Automotive News.
What does voice search mean for your local SEO strategy? The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries. Click on the above image to read the full article on Search Engine Watch.
Gain deeper insights with improved Quality Score reporting. Starting this week, we’re rolling out several improvements to Quality Score reporting that make it easier for you to get more visibility into these scores. Click the above image to read the full article on Google Inside AdWords.