L2T Blog

L2Tidings: What We’re Reading 6-13-2016

on June 17, 2016

This week’s roundup of interesting SEM trends and industry news includes ways to prepare for AdWords’ expanded text ads, confirmation of Google’s new green “ad” labels and a comprehensive look into ranking factors for local search. See What We’re Reading below!

15 data visualization tools to help you present ideas effectively. The number of digital skills you need to be a functional and useful member of your organization are increasing. Click the image above to read the full article on Search Engine Watch.

15 data visualization tools to help you present ideas effectively. The number of digital skills you need to be a functional and useful member of your organization are increasing. Click the image above to read the full article on Search Engine Watch.

 

How to prepare for AdWords' expanded text ads and device-based bidding. Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google's recently announced AdWords changes go live. Click the image above to read the full article on Search Engine Land.

How to prepare for AdWords’ expanded text ads and device-based bidding. Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google’s recently announced AdWords changes go live. Click the image above to read the full article on Search Engine Land.

 

Four ways to adjust your SEO strategy for four-pack paid search ads. The appearance of Google's SERP periodically shifts as they experiment with new ways to display paid and organic search results to customers. Click the image above to read the full article on Search Engine Watch.

Four ways to adjust your SEO strategy for four-pack paid search ads. The appearance of Google’s SERP periodically shifts as they experiment with new ways to display paid and organic search results to customers. Click the image above to read the full article on Search Engine Watch.

 

Official: Google is rolling out green "Ad" label globally. Yellow is out, green is in for text ads in Google search results. Click the image above to read the full article on Search Engine Land.

Official: Google is rolling out green “Ad” label globally. Yellow is out, green is in for text ads in Google search results. Click the image above to read the full article on Search Engine Land.

New survey says Google Maps favored by nearly 70 percent of iPhone users. The survey data seem to contradict statements made by Apple and others about Apple Maps' dominance on the iPhone. Click the image above to read the full article on Search Engine Land.

New survey says Google Maps favored by nearly 70 percent of iPhone users. The survey data seem to contradict statements made by Apple and others about Apple Maps’ dominance on the iPhone. Click the image above to read the full article on Search Engine Land.

 

Google: Autocomplete does not favor any candidate or cause. Google's communications team and Matt Cutts come out to call the allegations that Google altered their search suggestions in favor of Hillary Clinton false. Click the image above to read the full article on Search Engine Land.

Google: Autocomplete does not favor any candidate or cause. Google’s communications team and Matt Cutts come out to call the allegations that Google altered their search suggestions in favor of Hillary Clinton false. Click the image above to read the full article on Search Engine Land.

 

The big picture guide to local SEO: ranking in 2016 & beyond. Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors. Click the image above to read the full article on Search Engine Land.

The big picture guide to local SEO: ranking in 2016 & beyond. Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors. Click the image above to read the full article on Search Engine Land.

 

Are remarketing lists for search ads (RLSA) the future of PPC? Paid search is a pretty awesome channel, but it's not without its challenges. Click the image above to read the full article on Search Engine Watch.

Are remarketing lists for search ads (RLSA) the future of PPC? Paid search is a pretty awesome channel, but it’s not without its challenges. Click the image above to read the full article on Search Engine Watch.

Share this post:
L2Tidings: What We’re Reading 6-13-2016