This week’s roundup of interesting SEM trends and industry news includes ways to prepare for AdWords’ expanded text ads, confirmation of Google’s new green “ad” labels and a comprehensive look into ranking factors for local search. See What We’re Reading below!
Everything you need to know about AdWords’ store visit conversions. Ecommerce sales came to more than $341 billion in 2015 but surprisingly, 90% of sales still happen in stores, not online. Click the image above to read the full article on Search Engine Watch.
Cross channel marketing: three tips from our customer journey report. One of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they should plan their cross channel marketing strategies. Click the image above to read the full article on Search Engine Watch.
Facebook Gets Serious About Offline Attribution (as we predicted). Earlier this week, Facebook announced it will track the spatial behavior of signed-in users via GPS. Click the image above to read the full article on BIA Kelsey.
Where Instagram and Facebook advertising converge and where they differ. Can your Facebook successes be replicated on Instagram? Take a look at the similarities and differences between the two platforms. Click the image above to read the full article on Marketing Land.
Influencing with ad copy: how to truly drive action. Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions. Click the image above to read the full article on Search Engine Land.
Instagram advertising: What’s working? Part 2. Columnist Andrew Waber dives into the performance metrics for Instagram and discusses how advertisers can take advantage of this increasingly promising channel. Click the image above to read the full article on Marketing Land.