This week’s roundup of interesting SEM trends and industry news includes Google’s plans to roll out AMP, early results on expanded text ads, and what you need to know about updates to 301 redirects. See What We’re Reading below!
9 things most people don’t understand about SEO. New to the world of search engine optimization? Columnist John Lincoln explains some things you might not know. Click the image above to read the full article on Search Engine Land.
301 Redirects Rules Change: What You Need to Know for SEO. Is it time to rewrite the SEO playbooks? Click the image above to read the full article on Moz.com.
5 charts: Who the ad blockers are – and how to get them to stop. The rise of ad blocking is one of the greatest headaches for publishers today. Click the image above to read the full article on Digiday.
Google’s Rolling Out AMP to the Main SERPs – Are You Prepared? Ready or not, it’s coming to Google search results, and it’s arriving in a big way. Click the image above to read the full article on Moz.com.
Merkle’s early data on expanded text ad CTRs: Results are mixed. The agency looked at expanded text ad performance from both brand and non-brand traffic. Click the image above to read the full article on Search Engine Land.
Diagramming the Story of a 1-Star Review. Researchers estimate that it’s up to 25 times more expensive for a company to acquire a new customer than to keep an existing one. Click the image above to read the full article on Moz.com.
Marketers Root for Verizon as It Chases Facebook-Google Duopoly. ‘We Need to Create a Third Force,’ Bank of America’s Lou Paskalis Says. Click the image above to read the full article on AdAge.
Wake Up, SEOs – the NEW New Google is Here. Many things have changed in our industry in the past five years. Click the image above to read the full article on Moz.com.