This week’s roundup of interesting digital marketing trends and industry news includes Google fixing the ability to add local reviews on Google Maps, how to perform a basic local business competitive audit, and more about the rise of visual content. See What We’re Reading below!
How brands’ domination of paid and organic search has changed with the evolution of search. It’s been about 18 months since Google stopped serving paid ads on the right rail of desktop searches. Click on the above image to read the full article.
The ultimate guide to mobile technical SEO. With smartphone users growing year-on-year while desktop users stagnate, it comes as no surprise that Google looks to put mobile at the very core of its search engine algorithm in 2017. Click on the above image to read the full article.
How to Perform a Basic Local Business Competitive Audit. Today, I’d like to share a real-world example of a random competitive audit, including a chart that depicts which factors I’ve investigated and explanatory tips and tools for how I came up with the numbers and facts. Click on the above image to read the full article.
Google’s constantly evolving search experience – and how it changes the game for local SEO. The importance of local SEO cannot be understated when you consider the dominance of mobile as a device and the sky-high user expectations of being shown the most relevant results. Click on the above image to read the full article.
Meeker report: what you should know about the rise of visual content. Mary Meeker published her Internet Trends of 2016 last week and among others, there were very interesting stats regarding the increase of visual content and most importantly, how this affects communication, marketing, broadcasting and ecommerce. Click on the above image to read the full article.
Google working to fix the ability to leave local reviews on Google Maps. Google is aware of the issue with leaving reviews in Google search and Google Maps for local reviews. They are working on a fix. Click n the above image to read the full article.