L2T Blog

L2Tidings: What We’re Reading 8-14-17

on August 18, 2017

This week’s roundup of interesting digital marketing trends and industry news includes how to create seo-friendly content, how to optimize for user intent in search, and tips for optimizing your Google My Business listing. See What We’re Reading below!

How to create SEO-friendly content. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Here’s how to create search engine-friendly content. Click on the above image to read the full article on Search Engine Watch.

 

How to optimize for user intent in search. User intent. Also known as searcher intent, it is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. Click on the above image to read the full article on Search Engine Watch.

 

How to optimize your Google My Business listing: expert tips. A Google My Business profile is an essential for local SEO. It’s free and will enable you to appear in local search results for queries specific to your products or services. Click on the above image to read the full article on Search Engine Watch.

5 Tips to Help Show ROI from Local SEO. If a small business owner is giving you hundreds or thousands of dollars every month, how do you prove to them they’re getting value from it? Click on the above image to read the full article from Moz.

 

The ultimate guide to mobile technical SEO. With smartphone users growing year-on-year while desktop users stagnate, it comes as no surprise that Google looks to put mobile at the very core of its search engine algorithm in 2017. Click on the above image to read the full article on Search Engine Watch.

 

Meeker report: what you should know about the rise of visual content. Mary Meeker published her Internet Trends of 2016 last week and among others, there were very interesting stats regarding the increase of visual content and most importantly, how this affects communication, marketing, broadcasting and ecommerce. Click on the above image to read the full article Search Engine Watch.

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L2Tidings: What We’re Reading 8-14-17