This week’s roundup of interesting digital marketing trends and industry news includes Cars.com’s newest company takeover, what you can expect with Google’s new AMP Stories, and why WordPress is about to get a whole lot faster. See What We’re Reading below!
Cars.com buys Dealer Inspire, Launch Digital Marketing for $165M. The company will integrate and distribute the digital solutions throughout its sales network. Click on the image above to learn more from Auto Remarketing.
Why Keywords Are Still So Very Important for SEO. From a searcher’s perspective, keywords are the terms typed or spoken into a search engine. For more info from Search Engine Journal, click on the image above.
Understanding click-through rate (CTR) in the context of search satisfaction. Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks. Click on the above image to read more from Search Engine Watch.
AMP Stories: The new Accelerated Mobile Pages format from Google. AMP Stories are intended to be “bite-sized,” visually engaging content constructed primarily of interactive photos and text. To learn more from Search Engine Land, click on the photo.
Everything You Need to Know About Hashtags. The use of hashtags for social media marketing is nothing new. Click on the photo above to read more from Social Media Today.
The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem. Google’s partnership with WordPress aims to jump-start the platform’s support of the latest web technologies. For more from Search Engine Land, click on the above image.