L2TMedia is excited to announce our exclusive partnership with Oracle Data Cloud, the industry’s broadest and most integrated cloud, and participation in their ‘Elite Auto Dealer Marketer Program’. This partnership will allow L2T’s paid social ads to transcend to the next level of digital marketing, by evolving our targeting parameters and reaching the audiences that matter most to our automotive clients.
In digital marketing and advertising, the crux of a successful campaign is targeting, so it’s critical to reach an audience likely to perform an action. Using the data provided by Oracle, we go beyond the standard POLK targeting options and utilize advanced parameters to enhance the connection between dealer and consumer. According to Oracle’s website, “Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy.”
So what does this all mean and do for our dealerships? Imagine being able to target both your standard in, near, and max in-market car shoppers AND people who are likely to purchase a car based on their shopping and online trends, the hidden audience. Ultimately, with our standard POLK targeting, we can target in-market, near-market, max in-market, owners, people looking to service their vehicle or buy auto parts and accessories. With our partnership with Oracle, we can go one step further. We can target specific model owners, income levels, net worth, Visa and MasterCard purchases and detailed demographics that fit certain model’s targeted audience, and more!
Not only will you be serving your ads to a more specific, hand-tailored audience for that certain model or brand, but your KPIs will significantly improve. Through rigorous A/B testing, we have found that using Oracle Data has resulted in paid social ads performing twice as well compared to using the prior targeting methods. Being at the forefront of innovation and change in the social media and automotive worlds, this enhancement has allowed L2T to form a strong competitive advantage in our online marketing efforts.
For more information, contact us today and we will show you how we can make the most successful paid social ads for your dealership.