Check out what the L2Team has been reading this week in terms of apps, emojis, electric cars, and the Wiernermobile.
Campaign Trail: How Gatorade elevates UGC with an app for teen athletes. Gatorade is bringing its own app to their marketing strategy. Find out how you can cash in on this new type of digital marketing. Click the photo.
Honda Thinks It’s Found The Key To Defeating Tesla. Namely, driving dynamics. Find out the automaker’s plans for the electric car market above.
Oscar Mayer’s Wienermobile is for rent on Airbnb. Have you ever wanted to live in a giant sausage? That’s a weirdly specific fantasy, but you might be in luck. Learn more by clicking the link.
Ford’s latest design isn’t an F-150 or Ranger. It’s the world’s first pickup emoji. Ford announced Wednesday it designed the world’s first pickup truck emoji. The design is pending approval by the Unicode Consortium. Find out more by clicking the photo above.
How marketers can prepare for the rise of ‘hyperpersonalisation’. Marketing is about to get a lot more personal, with entire campaigns designed on the individual level. Find out more by clicking the link.
NADA Issues Analysis of Second Quarter 2019 Auto Sales. And everything seems to pointing to a slight decline in the market, as part of the economy’s normal cycles. Learn more above.