This week’s roundup of interesting SEM trends and industry news includes information about the problem with Facebook’s miscalculated metrics, Microsoft’s launching of ‘smart’ maps partnership with TomTom, and the growth of digital ad spending in automotive. See What We’re Reading below!
Carvana’s 2nd ‘vending machine’ debuts in Houston. Online used car retailer Carvana opened its second fully automated vehicle “vending machine,” this time in Houston. Click on the above image to read the full article on Automotive News.
In the shadow of Facebook, Twitter loses traction with publishers. As media companies clamor for reader attention on Facebook, Instagram and Snapchat, there’s one place that’s getting less attention: Twitter. Click on the above image to read the full article on Digiday.
6 Psychologically Proven Techniques to Boost Your Conversions in 2017. What does a 1961 experiment have to do with boosting website conversions? Click on the above image to read the full article on Search Engine Watch.
The problem with Facebook’s miscalculated metrics. Facebook announced another glitch with its metrics and marketers start wondering whether they can really trust the social network’s measuring methods. Click on the above image to read the full article on Search Engine Watch.
US Auto Industry Is in the Middle of Robust Digital Ad Spending Growth. Growth is propelled by strong domestic sales volumes and new vehicle launches slated for 2016. Click on the above image to read the full article on eMarketer.
Microsoft launches ‘smart’ maps partnership with TomTom. Microsoft announced a partnership that will provide “smart” maps for self-driving vehicles and data for motorists to guide their daily routines. Click on the above image to read the full article on Automotive News.
In battleground states, online shopping falls as dealers forgo higher digital ad costs. Vehicle online shopping traffic has dropped in the months leading up to the November presidential election in battleground states as dealers forgo higher digital advertising and paid search costs. Click on the above image to read the full article on Automotive News.
Google Showing Ratings in AdWords Location Extension Ads. Google seems to be returning ratings to location extensions of AdWords ads in the Google search results. Click on the above image to read the full article on The SEM Post.