This week’s roundup of interesting SEM trends and industry news includes information about predictions for SEO in 2017, Google’s four micro-moments, and the top B2B content marketing metrics for 2017. See What We’re Reading below!
Why SEO & lousy content don’t mix. Content is an important part of search rankings, but columnist Ryan Shelley reminds us that quality trumps quantity. Click on the above image to read the full article on Search Engine Land.
Why All 4 of Google’s Micro-Moments Are Actually Local. Learn more about the four micro-moments and how to capitalize on them. Click on the above image to read the full article on Moz.
Top B2B content marketing metrics for 2017. A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs. Click on the above image to read the full article on Search Engine Watch.
The Rise of Emoji and Google’s Mobile-First Movement. We’re constantly tuned in to the Internet as well as the new technologies and amenities that spawn from it. Click on the above image to read the full article on Search Engine Watch.
Five quick tips to boost your SEO in 2017. It’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. Click on the above image to read the full article on Search Engine Watch.
8 Predictions for SEO in 2017. It’s that time again, friends… That time where I grade my 2016 predictions to see whether I’ve got the clout and foresight to get another shot in 2017. Click on the above image to read the full article on Moz.