This holiday season get the attention of shoppers across the platforms they care about. Google Discovery Ads make it easy to connect with shoppers by leveraging a multi-channel advertising approach.

Discovery Ads are a low-cost investment and capture shoppers in the consideration phase of their purchase journey.

• 75% of people entering the car buying market don’t know which model they are going to purchase.
• 22% of consumer are willing to cross-shop within a brand if the model they originally wanted is not available.
• 31% of consumers are likely to deflect to other makes if inventory is low or not available from a dealer.

Discovery Ads inspire customer interaction and help you target based on behavioral data signals. The holiday shopping season is upon us – use this multi-channel approach to reach customers as they are browsing online for holiday gifts. Reach up to 2.9B people across Google properties.

Discovery Ads Benefits:  

• Most effective ad formats served in optimal Google channels using machine learning 
• Action-oriented ads that drive engagement with eye-catching creative 
• Target shoppers based on Custom Intent Audiences  
• Increase web traffic and direct response lead generation through the ad unit

To find out more about adding Discovery Ads this holiday season: