Welcome to this week’s edition of L2Tidings, where we see what our automotive and digital marketing experts have been reading. This week, we read about the debut of the 2023 Subaru Solterra, click-through-rate behavior patterns, and how to navigate Google’s ever-changing algorithm.
Google Will Be Testing IndexNow. After its development was announced last month, the new open-source crawling protocol IndexNow will officially be tested by Google in an attempt to make crawling and indexing more efficient for publishers. Click the photo to find out which additional companies have adopted IndexNow.
2023 Subaru Solterra Enters the Growing EV Crossover Market. Subaru has officially joined the electric vehicle market with the 2023 Subaru Solterra, a two-motor electric SUV that is equipped with all-wheel drive, regenerative braking, and DC quick-charging compatibility. Check out never-before-seen views of the Subaru Solterra’s interior by clicking the photo.
Massive CTR Study Reveals Actionable Insights. In a recent study published by seoClarity, billions of impressions and clicks were analyzed to provide insights into search behavior on desktop versus mobile, during different seasons of the year, and in different countries. Click above to learn how click-through-rate can vary across different platforms.
Ford And Google Create New Way To Experience F-150 Lightning. In an attempt to illustrate new and unfamiliar vehicle features to hesitant shoppers, Ford and Google have teamed up to create an augmented reality experience for educational purposes. Find out how you can access this one-of-a-kind AR feature by clicking above.
Top 5 Things SEOs Should Know About Google Ranking Algorithm. Though Google’s algorithm is always changing and contains over 200 factors that influence ranking potential, there are sure-fire steps you can take to increase your rank while satisfying Google’s guidelines. Click the photo to learn how backlinks and keyword research can help you navigate Google’s algorithm changes.
J.D. Power Sales Satisfaction Index: Porsche, GMC Rank Highest. Despite the ongoing chip shortage and supply chain delays, overall dealership satisfaction has remained high according to J.D. Power’s 2021 Sales Satisfaction Index study, particularly for owners of Porsche and GMC vehicles. Find out which other brands scored high by clicking the photo.