L2T Blog

Boosting Visibility Through Targeted Tactics 

on August 3, 2023

Is your dealership struggling to increase brand awareness and generate quality leads? This story of an Acura Dealership located in Kentucky might just inspire you! This dealership faced numerous challenges, including maintaining inventory levels, which resulted in low brand visibility among potential customers. However, with a strategic and targeted approach, they were able to overcome these obstacles and achieve desirable results. Let’s delve into their journey and discover how they boosted their visibility through targeted tactics. 

The first step L2T and the Acura Dealership took was conducting a thorough analysis of their historical sales data. They focused on reviewing data from the past four years, with a specific emphasis on zip codes. This data analysis allowed them to gain valuable insights into customer behavior and preferences in different areas. Armed with this knowledge, they were able to tailor their marketing efforts to target specific demographics effectively. 

Based on the insights gathered from the data analysis, the dealership implemented targeted search campaigns. These campaigns were designed to increase visibility and generate high-quality leads by focusing on specific keywords related to luxury vehicles and SUV enthusiasts. By identifying the keywords most relevant to their target audience, they ensured that their advertisements reached the right people at the right time. This strategic approach helped them stand out from the competition and attract potential buyers who were actively searching for luxury vehicles. 

Another key aspect of their strategy was radius optimization. Initially, the dealership targeted a 30-mile radius around their location. However, they realized that narrowing down their target radius could lead to more precise targeting and reduced wasteful spending. After careful consideration, they decided to refine their campaign strategy by narrowing the radius to 12 miles. This adjustment allowed them to concentrate their efforts on areas where they were most likely to find interested and potential customers. 

Now, let’s take a look at the results of their six-month aggregate data: 

This Acura Dealership’s success story demonstrates the power of targeted tactics in boosting visibility and driving results. By leveraging historical sales data, implementing tailored campaigns and optimizing their target radius, they were able to overcome their challenges and achieve desired outcomes. So, if you find yourself facing similar obstacles, take in from this case study.  


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Boosting Visibility Through Targeted Tactics