It’s time again for L2Tidings, where we see what our automotive and digital marketing experts have been reading. This week, we read about the antitrust lawsuit against Google, TikTok’s secret “Heating” feature, and leadership shakeups at Toyota!
The U.S. Department of Justice has filed a lawsuit against Google for monopolizing search and search advertising. Eight states have joined the DOJ, citing abuses of antitrust laws. Click the Monopoly board to read more.Toyota CEO and President Akio Toyoda will be stepping down on April 1st. He will be replaced by Lexus and Gazoo Racing President Koji Sato, who may accelerate the brand’s slow adoption of EVs. Click Toyoda to read more.TikTok has a secret “Heating” feature that lets employees choose which videos go viral. The views for heated videos reportedly make up 1-2% of total daily video views on the app. Click the flame to read more.Google Business Profile is expanding the “cars for sale” feature to any vehicle with a VIN. This means dealerships can now also list commercial vehicles, RVs, Powersports, and motorcycles on the lot, instead of just passenger vehicles. Click the trucks to read more.Twitter rolls out “Search Keywords Ads” to all advertisers. The new ad unit will allow advertisers to pay for their tweets to appear in the search results for certain keywords. Click the Twitter feed to read more.Google will reportedly debut a chatbot feature for its search engine later this year. The company brought back founders Larry Page and Sergey Brin to address the growing popularity of Microsoft’s ChatGPT. Click the chat box to read more.
