Welcome to L2Tidings, where we keep you up to date on the latest automotive digital marketing news. This week our specialists read about flying cars, reserving ads, and pre-emptive shopping.
Study: Social media overtakes print for 1st time in global ad spending. But what does that mean for your digital marketing strategy? Find out by clicking the photo above.
2020 Toyota Hybrids and EVs Get 10-Year, 150,000-Mile Battery Warranty. Eight 2020 models get the longer coverage including Prius and other hybrids, Prius Prime plug-in, even the Mirai fuel-cell vehicle. Learn more by clicking the photo.
Is pre-emptive shopping the next step in personalized eCommerce? A new wave of customer-led personalization known as pre-emptive shopping is a customer-led personalization opportunity powered by automation software. It allows customers to automate their shopping experience for personalized results. Discover what this means for automotive digital marketing above.
Toyota LQ concept is self-driving, communicating car of tomorrow. Called the LQ, the concept car builds on the Concept-i, first exhibited at the 2017 CES in Las Vegas. Toyota will have a working version of the LQ ready for public test drives from June to September next year. Learn more by clicking the link!
YouTube testing ad-buying tool that lets you reserve ad placement 120 days out. Google launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment, food and beverage brands. Should your brand be reserving your ads ahead of time?
Porsche and Boeing partner on electric flying vehicle. Porsche and U.S. planemaker Boeing are working to develop a concept electric flying vehicle capable of transporting people in urban settings. Learn more about the flying cars of the future above.