It’s time again for L2Tidings, where we see what our automotive and digital marketing experts have been reading. This week, we read about October car sales, the upcoming Reddit ads API, and the Department of Justice’s criminal investigation of Tesla!
US auto sales are expected to rise 12.1% in October, compared to earlier in the year. The increase comes as supply chain issues ease even as discounts remain low. Click the morning traffic to read more.Google reports the slowest revenue growth in ten years in Q3. Youtube also reported its first-ever drop in ad revenue since parent company Alphabet began tracking it in 2019. Click the Google cookie to read more.Neiman Marcus will include a bubblegum pink Barbie-themed Maserati Grecale Trofeo in this year’s holiday catalog. The collaboration is meant to demonstrate how customizable the cars are under the Fuoriserie program. Click the Barbie Grecale to read more!Reddit is building an ads API to help partners build, scale, and optimize ads. The social media company also announced the first four “alpha” partners that will use the API to discover new trends, audiences, and more. Click the Reddit icon to read more.The Department of Justice is investigating Tesla over claims about self-driving cars. The DOJ launched a criminal investigation last year over claims about “full-self driving” abilities that may have been intentionally misleading. Click the red Tesla to read more!25.6% of desktop and 17.3% of mobile searches are zero-click, according to a study conducted by SEMrush. Google’s new layout, which includes images and FAQs, may have played a factor, but organic clicks still dominate. Click the mouse to read the full study.
