Welcome to this week’s edition of L2Tidings, where we explore the latest news in the automotive and digital marketing industries. This week, our automotive marketing specialists read about Google’s new eco-friendly search filters, Cadillac’s updated logo, and Twitter’s new professional business profiles.
Twitter Professional Profiles Available to More Businesses. After an initial rollout to a small test group, Twitter is now allowing all interested businesses to apply for a free professional profile upgrade, which allows account owners to display their business location, hours of operation, and method of contact. Click the photo to learn if you’re eligible to apply.
Alfa Romeo Launching A New Car Every Year Before It Goes Electric. To keep up with rival luxury brands, Alfa Romeo has revealed that it will release a new model every year until 2026, when its lineup will become completely electric. Learn about its newest model, the Alfa Romeo Tonale, by clicking the photo.
Google Rolls Out New Eco-Friendly Search Filters. Google is developing new search filters to help users make more environmentally conscious decisions about how they travel, and part of its rollout will involve new ways to compare electric and hybrid vehicle options in search. Click above to find out when these updates will start rolling out.
Cadillac Is Getting A New Logo. Cadillac has confirmed that the design of its signature crest logo will be changing for all forthcoming electric vehicles, now sporting a monochromatic black and white design to signify the brand’s all-electric future. Find out which models will sport the old colored badge by clicking above.
A Complete Guide to Keyword Search Volume for SEO. Keyword search volume is one of the most frequently used metrics for keyword research, and by harnessing low-competition keywords and topic clusters in your content strategy, you can establish authority with Google. Click the photo to learn how you can increase search traffic with the right keyword search volume strategies.
Top 25 Best-Selling Cars, Trucks, and SUVs of 2021 (So Far). Between pandemic-influenced delays and the semiconductor chip shortage, 2021 has been a hot-and-cold year for many automakers, but several brands saw increased sales across the board for cars, trucks, and SUVs. Find out which model was the best-selling vehicle of 2021 by clicking the photo.